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Marketing overview

Marketing is where MERIDIQ texts your clients for you. It notices when someone is due for their next treatment, when it is their birthday, or when they have quietly stopped coming, and it sends them a message at the right moment. You write the messages once, set your limits, and it runs by itself.


📍 Where to find this: Left navigation menu → Marketing


✅ What you can do


  • Turn on ready-made SMS recipes and edit every message before it sends
  • Set limits so no client is over-messaged and no month runs over budget
  • See who you may contact, how each client gave consent, and who opted out
  • Follow every send in a live log, including the reason for anything skipped
  • Measure bookings, revenue and credit cost side by side


🧭 How to access Marketing


  1. Click Marketing in the left navigation menu.
  2. The menu expands into Overview, Automations and Consent.


Marketing menu in the left navigation


💡 How it works, in plain language


Think of it as a member of staff who checks the diary every hour and asks one question: is there anyone I should text right now?


  • They only text people who agreed to be texted. Clients who opted out are never in the list, and that cannot be switched off.
  • They keep polite hours. Nothing goes out at night. A message that becomes due at 23:00 waits until the morning.
  • They do not pester. One client gets at most one marketing text a day, and no more than your monthly limit.
  • They stop when the money runs out. You can give them a monthly credit budget, and they stop when it is spent.
  • They never send the same thing twice. Each client gets a given message once per occasion, so a birthday greeting cannot arrive twice in a year.
  • They write down everything. Every send, skip and failure is logged with a reason.


🧑‍🏫 Guided help on every page


Marketing explains itself as you go, so you do not have to read this whole section first.


  • A tour starts by itself the first time you open each of the three pages, pointing at the parts that matter in order. Use Next and Back to move, Skip tour to leave it, and the counter shows Step 1 of 4 so you know how long it is.
  • The ⓘ beside a page title replays that page's tour whenever you want it again.
  • The ⓘ beside a heading or field explains just that one thing — what attributed revenue counts, what quiet hours do, what a credit is.
  • The Getting Started wizard opens by itself the first time you land anywhere in Marketing, and does not pester you again once you have been through it.


ℹ️ Each page's tour is remembered separately, so seeing the Overview tour does not rob you of the Automations one.


📚 What's in Marketing


#

Page

What it covers

1

Set up SMS marketing

Verify your clinic, buy credits and run the Getting Started wizard

2

Turn on marketing automations

The six recipes, their timing, their messages and test sends

3

Set guardrails and credit limits

Quiet hours, frequency cap, credit budget and list protection

4

Manage marketing consent

Who may be messaged, where consent came from, and who opted out

5

Track your marketing results

Sends, bookings, attributed revenue and the activity log


💳 What it costs


Marketing messages are paid for with SMS credits, the same credits the rest of MERIDIQ uses. One SMS is one credit per client. A message longer than 160 characters is sent as two linked texts and costs two credits per client, which is why the message editor counts characters for you.


ℹ️ Marketing SMS is separate from the one-off Communication → SMS campaigns. Marketing sends automatically on a schedule, decides who qualifies, and reports on the bookings it produced. A campaign is a single message you send by hand to a group you choose.


⚠️ Nothing sends until your clinic is verified for SMS and has credits. Until then every Marketing page shows a Finish setting up SMS marketing checklist at the top, and switching a recipe on is refused.


💡 Click any page in the table above to go straight to its full guide. New here? Start with Set up SMS marketing, then open Automations and press Get started to be live in about ten minutes.

Updated on: 19/08/2026

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