> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.meridiq.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Track your marketing results

The Overview page answers one question: did the messages pay off. It shows what marketing sent, what it booked, what that was worth, and what it cost — so the decision to keep it running is a number rather than a feeling.

| 📍 **Where to find this:** Left navigation menu → Marketing → Overview

## ✅ What you can do

- Read five headline numbers for your marketing
- Compare bookings week by week over 5, 8 or 12 weeks
- Act on an opportunity MERIDIQ spots for you
- Follow every automated send in a searchable log

![Marketing overview with headline numbers, weekly chart and recent activity](https://storage.crisp.chat/users/helpdesk/website/-/8/c/a/c/8cac159472d82800/marketing-overview-page_1hlc9ny.png =650x276)

## 📈 The five numbers

| Card | What it shows |
| ---- |
| **Messages sent** | Marketing messages that went out |
| **Bookings generated** | Bookings credited to those messages |
| **Attributed revenue** | The value of those bookings |
| **Cost (credits)** | What the messages cost you |
| **Return** | Attributed revenue divided by cost — a 20x means every credit spent brought back twenty times its value |

### How a booking gets credited

A booking counts as attributed when the client books **within 7 days** of receiving a marketing message. MERIDIQ follows the link in the message, so when a client taps through and books, that booking is tied back to the text that prompted it.

|| ℹ️ This is deliberately conservative. A client who receives a reminder and phones the clinic three weeks later is not counted, so the real return is usually a little better than the figure shown, never worse.

## 📊 Bookings from marketing

The chart plots attributed bookings per week. Use the dropdown at its top right to switch between **Last 5 weeks**, **Last 8 weeks** and **Last 12 weeks**, and read the total for the chosen period beside it as **Bookings this period**.

|| ℹ️ Give it time before judging. Rebooking reminders only fire when clients reach their interval, so the first weeks after going live are always the quietest.

## ⭐ Opportunity

When clients have gone quiet and **Win-back** is switched off, an **Opportunity** card appears. It tells you how many clients have not visited in six months or more, and estimates what they are worth based on what they used to spend.

Click **Turn on win-back** to start the recipe there and then, without going to the Automations page.

## 📜 Recent activity

**Recent activity** lists the latest automated sends as they happen. Before anything has gone out it reads *No automated sends yet — they will show up here*, which is the expected state on day one. Click **View all** to open the full activity log.

![Activity log filtered by All, Sent, Skipped and Failed](https://storage.crisp.chat/users/helpdesk/website/-/8/c/a/c/8cac159472d82800/marketing-activity-log_o1puxr.png =650x573)

In the log you can:

- Filter by **All**, **Sent**, **Skipped** or **Failed**
- Search by client name
- See whether a message was **Delivered**, **Clicked**, or led to a **Booked** appointment
- Read the reason behind anything skipped or failed
- Click **Load more** for older entries

|| ℹ️ Automations are evaluated every hour, so a send appears up to an hour after the moment that triggered it. Anything due during quiet hours appears once quiet hours end.

## 🔧 If the numbers look wrong

| What you see | Where to look |
| ---- |
| Fewer sends than expected | **Logs** on the recipe — a frequency cap or credit budget may be holding messages back |
| Sends but no bookings | The message itself. Is the booking link in it? Is the offer clear? |
| Nothing at all | The setup banner at the top of the page, and whether any recipe is switched on |
| A recipe stopped by itself | Its card will say **Paused by list protection** — review the wording, then resume |

| 💡 Read this page next to [Set guardrails and credit limits](https://help.meridiq.com/en/article/set-guardrails-and-credit-limits-1agd3g3/). Most surprises in the numbers are a guardrail doing exactly what it was told to.